Signage + Wayfinding:
Buckhead Tower’s high-rise office tower is physically connected to a luxury hotel and shopping mall on the same property, creating a series of wayfinding challenges for visitors to all three properties. Dyer Brown worked with property management to develop a new brand identity that better distinguishes Buckhead Tower from adjacent buildings on the property and conducted a thorough evaluation of the building approach, parking, and building entrance sequences from multiple access points to improve the user experience across the board. The resulting wayfinding design streamlines messaging with a consistent brand identity and creates a sense of destination at all building access points that guide employees and visitors more seamlessly through the entire property.
Dyer Brown worked with property management at Buckhead Tower to conceptually redesign an existing plaza-level patio space that was under-utilized and detracted from the new brand identity we developed for them. The resulting design is more distinctly set apart from the main building entry and adjacent parking, creating a tenant-focused space with various leisure and outdoor working opportunities that re-envision this space as an all-season destination for existing and prospective tenants.