Melding architecture, interior design, extensive graphics and a completely reinvented brand identity, Dyer Brown worked with developer The Davis Companies to reposition and bring life to 88 Black Falcon, a 1920s-era industrial structure located in Boston’s Seaport District. On the exterior of the three-story complex, Dyer Brown designed the new bronze-hued façade and ground-mounted signage as well as a large parking ramp gate arch, all proclaiming the “88” brand. Bronze and wood plank-lined entrance lobbies lead to bright corridors and a warm café dotted with industrial-chic light pendants and sconces. New custom furnishings of natural wood and industrial pipe fittings, restrooms with wall-size historic photos of dockworkers, and new laser-cut signage and applied graphics create an excitingly moody and placemaking work destination. With extensive involvement of Dyer Brown’s Experiential Graphic Design team, the new signage and branded elements create an unmistakable identity. New large-scale artworks and period photographs announce Black Falcon Pier’s unique theme, “the art of making,” in practically every corner of the complex, from the new fitness center and into the steampunk-inspired restrooms.