Melding architecture, interior design, experiential graphics, and a completely reinvented brand identity, Dyer Brown was engaged by The Davis Companies to reimagine and reposition 88 Black Falcon, a 1920s-era industrial structure located in Boston’s Seaport District. Dyer Brown developed a whole new strategy for site signage and wayfinding to help visitors understand the building upon arrival. Our team designed the new bronze-hued façade, ground-mounted signage, and a large parking ramp gate arch, all proclaiming the new “88 Black Falcon” brand. Bronze and reclaimed wood entrance lobbies lead to bright corridors and a warm café accented with industrial light pendants and sconces. New custom furnishings of natural wood and industrial pipe fittings, restrooms with wall-size historic photos of dockworkers, and new laser-cut signage and applied graphics create an excitingly moody destination. With the extensive involvement of Dyer Brown’s Experiential Graphic Design team, the new signage and branded elements create an unmistakable identity. New large-scale artworks and period photographs announce Black Falcon Pier’s unique theme, “the art of making,” in practically every corner of the complex, from the new fitness center to the steampunk-inspired restrooms and onto the building exterior as large scale back-lit graphic panels.